Australia is a huge market that relies heavily on marketing through digital channels. A significant majority, around 90% of Australian marketers, use social media as a marketing tool. Being aware that Generation Z and millennials prefer the Internet, it is easy to imagine its importance in media campaigns. Any internet-based business should employ digital marketing because it is affordable and efficient. We're here to provide some awesome digital marketing tips to help you run successful campaigns with great lead conversion, more customers, and faster brand growth.
FB ads are important
Facebook ads are quite popular, but some people still avoid them to save money. Consider them an investment worth making, as they can lead to your website, and eventually, it should all pay off. Also, running ads on your content has an advantage. It's more natural on users' Facebook feeds than they are used to. Some people are turned off by ads that seem aggressive or are considered irrelevant. Content-based ads will appear more natural and relevant, which means you'll be able to attract new customers and subscribers.
Be active in social media contest
It is possible to use Facebook, Instagram, or even TikTok. The two are used for reels or photos or reels, respectively. TikTok is a great alternative for a "best video" contest. These events can help increase your follower engagement or your number of followers. This leads to new prospects, which is the purpose of implementing your marketing strategies initially. Some apps like Wishpond can help you run a social media contest like Facebook and help participants upload photos.
Social platform for the campaign
While a photo or video contest can be a fantastic engagement strategy, a live campaign is similar but is a different type of engagement. It's an opportunity to meet face-to-face with your fans, answer their questions, chat with them, and make connections. Also, if your brand is about to announce changes or a new product or product, you could create a pre-announcement to live with your most loyal customers and give them the feeling of being special.
Tag your friends
How many times do you see someone sharing their social networks? Although we have advanced marketing tools, the old method of word-of-mouth marketing is still around. If you post something fun, like puns or anything related to your brand, as well as the habits and lifestyles of your customers, it could be a great way to encourage users to tag their friends they recognize with the content. This little marketing ploy is great because it doesn't "get in the way," it's also natural and fun, so your brand awareness will spread in a way that's not intrusive to your customers. Your regular content may be interesting, but consumers get bored and look for new and interesting information over time. Facebook discounts can increase users' social interactions and convert non-active Facebook followers into leads or customers. Customers can also tell their friends about the offer and increase the number of people who know about your offer.
Solve the concerns of your customers
Don't think of your customers or followers as those from whom you could profit. Build and maintain connections with your customers to improve your reputation and keep loyal customers over a long period. Facebook is a popular platform that allows customers to voice their concerns and share their experiences with the entire community. Show your customers compassion by responding to their complaints or issues. Avoid being aggressive or confrontational. Instead, it would be best if you took the time to listen and figure out solutions to your problems and how to make a difficult experience more enjoyable.
